GNC also referred to as General Nutrition Center is known for having high quality products. In order to keep this reputation, the design team decided to change the name to General Nutrition Club. By changing the name to club, we keep the brand familiar but focus on attracting consumers who are willing to spend money on elite products. Both the company and consumers are living by the new motto, ”Raise Your Standards.”
FINAL RE-BRANDING CONCEPTS
The GNC store rebrand is focused on elevating customer experience by highlighting the premium color scheme of red and black with an added gradient to instill a feeling of movement/ growth.
Rebrand on all marketing collateral, merchandise, and app applications.
