Client: business owner, women, 60 years old
Scope: branding, logo design, illustration, social media assets, mock-up creation, 3D render mock-ups
Objective: Bonnie's Pie Shop is a family-friendly restaurant that sells homemade pies. Bonnie wanted to create a simple, cozy place reminiscent of the 1970s, a time she felt was less rushed. The brand celebrates handcrafted pies and fosters a sense of family. The goal is to provide a blissful environment where customers can enjoy a comforting, homemade meal with loved ones, whether they dine in or take a pie to go for a relaxing picnic.
Scope: branding, logo design, illustration, social media assets, mock-up creation, 3D render mock-ups
Objective: Bonnie's Pie Shop is a family-friendly restaurant that sells homemade pies. Bonnie wanted to create a simple, cozy place reminiscent of the 1970s, a time she felt was less rushed. The brand celebrates handcrafted pies and fosters a sense of family. The goal is to provide a blissful environment where customers can enjoy a comforting, homemade meal with loved ones, whether they dine in or take a pie to go for a relaxing picnic.
MOOD BOARD
LOGO ITERATIONS
Challenges: My key challenge was to craft a brand that felt both timeless and current. I needed to honor the client's vision of a classic, simple 1970s style while ensuring the brand could stand out in a modern, often flashy, digital landscape.
Solution: To encompass the 1970s style and highlight her homemade pies, I created a series of simple icons paired with a limited color palette that allow each pie flavor to be easily identified. To add a personal touch, we decided to incorporate Bonnie the restaurant owner to the branding since her mindset and her pies is what created Bonnie's the restaurant in the first place.. The overall brand reminds consumers to enjoy life's simple pleasures.
THE FOUNDER
BRANDING GUIDELINES
MENU
TRAVEL-FRIENDLY PACKAGING + FOOD LABELS
Bonnie's Pie shop reminds consumers to enjoy simple things and that life can be as sweet as pie.
