Client: Bonnie, women - 60's
Objective: Develop a brand for a pie shop that feels both handcrafted and deeply personal.
Objective: Develop a brand for a pie shop that feels both handcrafted and deeply personal.
Challenges: Since the world is constantly speeding by, Bonnie wanted to create a place where things were simple like how it was in the 1970’s dapper style. Create a cozy brand for Bonnie's Pie Shop that celebrates handcrafted pies and fosters a sense of family. The goal is to provide a blissful environment where customers can gather with loved ones for a comforting, homemade meal—whether they dine in or take a pie to go for a relaxing picnic.
Bonnie's Pie shop reminds consumers to enjoy simple things and that
life can be as sweet as pie.
life can be as sweet as pie.
THE FOUNDER
BRANDING GUIDELINES
Challenges: To encompass the 1970s style and highlight her homemade pies, I created a series of simple icons paired with a limited color palette that allow each pie flavor to be easily identified. To add a personal touch, we decided to incorporate Bonnie the restaurant owner to the branding since her mindset and her pies is what created Bonnie's the restaurant in the first place.. The overall brand reminds consumers to enjoy life's simple pleasures.
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