Role: Freelance Graphic Designer
Client: Minerva, 23 years old, small business owner - Sweets Shop
Timeline: 7 weeks
Objective: Create a logo that brands the business she already started. Some requirements for the logo were to have an illustrated version of her face to show her company is personal and her, she wanted to display her most popular food items such as her cake pops and chocolate strawberries. A logo she could use for her socials, packaging, and booth.
Client: Minerva, 23 years old, small business owner - Sweets Shop
Timeline: 7 weeks
Objective: Create a logo that brands the business she already started. Some requirements for the logo were to have an illustrated version of her face to show her company is personal and her, she wanted to display her most popular food items such as her cake pops and chocolate strawberries. A logo she could use for her socials, packaging, and booth.
Challenges: Pre-existing business so some elements of the company were already in place that she wanted to keep such as using certain color schemes such as pinks and mints and glitter. It was the clients first time working with a designer so I did have to do a bit of hand holding on explaining the design process and how we will come up with the best solution for her needs. Lots of elements such as portrait illustrations, food illustrations, glitter, and even additional Instagram highlight reel icon requests after the project was completed.
To create my client's logo, I made three mood boards with different style options to help her visualize the possibilities for her business's brand. She chose to go with a mix of moodboard #1 for the color scheme & #2 for the portrait style.
Based on the client's vision, I created four portrait illustrations for the logo's centerpiece. She chose option #3 as the perfect fit, and we proceeded to phase 3 of the project.
Phase three required multiple design iterations and client feedback sessions to arrive at the final design solution.
Thrilled with their new logo, the client later commissioned me to design their social media Instagram highlights.
The Outcome
Working on this project was deeply rewarding, as my goal as a designer is to help people tell their stories. I learned the value of a structured design process in achieving a successful outcome and am proud to see this business continue to grow and thrive.
Working on this project was deeply rewarding, as my goal as a designer is to help people tell their stories. I learned the value of a structured design process in achieving a successful outcome and am proud to see this business continue to grow and thrive.
