*Company Photo taken for the rebranding of the website.
Client: BestPack Packaging Systems
Scope: Social Media Design, Email Marketing, Print Design,
Copywriting, Product Photography, & Motion Graphics
Scope: Social Media Design, Email Marketing, Print Design,
Copywriting, Product Photography, & Motion Graphics
01 - Goals
1. Growth & Awareness: Increase social media following, drive website traffic, and educate the audience on niche products.
2. Rebrand Support: Define and communicate BestPack's brand identity and values during a major company rebrand.
02 - Creative Process & Solutions
1. Elevated content frequency across all platforms, increasing posting to five days a week on Instagram/X and 2-3 times a week on LinkedIn/Facebook, with a detailed content calendar planned two weeks in advance.
2. Executed brand communication initiatives (At BestPack We...) to clearly define and reinforce core company values during the rebrand.
3. Curated platform-specific content, including short videos and lighthearted posts like (Employee Spotlights), to communicate a cohesive and approachable "family-like" brand culture.
4. Conceptualized and produced the successful Tip Tuesdays* educational content series to simplify product education for the audience.
*Tip Tuesday Campaign's Impact: Due to its effectiveness, the series was integrated into bi-weekly email newsletters and, significantly, adopted by the BestPack sales team to enhance on-site sales pitches and client troubleshooting.
03 - Social Media Content & Copywriting
The social media following successfully surpassed the established goals across the majority of platforms. While the initial follower counts (prior to the goal period) are not available, the platform performance clearly exceeded expectations.
caption: BestPack's L-Bracket is a great tool for stabilizing and holding your cartons in place on the conveyor. This is available on all of our conveyors. #BestPack #TipTuesday #PackagingIndustry #SealingSolution #Lbracket
caption: Happy Tip Tuesday! Keeping your machine dust free not only ensures a great seal, but it also prolongs your sealer for years to come! #BestPack #TipTuesday #Airhose #PackagingIndustry
04 - Email Marketing
Successfully designed, wrote copy for, and deployed three different monthly email newsletters, showcasing versatility in content strategy and project management:
External Campaigns: Directed content for both BPA Member (exclusive offers) and General Subscriber lists.
External Campaigns: Directed content for both BPA Member (exclusive offers) and General Subscriber lists.
Internal Communication: Created and launched a COVID-19 internal newsletter to foster team connection and culture during remote operations.
05 - Blogs & Articles
Created visual assets for 31 articles, including hero images and data-rich charts, to enhance content comprehension. Wrote concise summary copy for thumbnail images to optimize click-through rates
Created visual assets for 31 articles, including hero images and data-rich charts, to enhance content comprehension. Wrote concise summary copy for thumbnail images to optimize click-through rates
